Clare Eluka[ BACK ]

Aspirational Multi-Awarded Ethical Beauty Entrepreneur, Alchemist and Allergy Practitioner Clare Eluka, is a young British innovator in the international beauty and wellbeing industry.

After working 11 years in the beauty sector for global brands, at the tender age of 26, Clare created a new category index in the natural beauty sector – ‘Freefrom Beauty’ through her pioneering skincare brand – Premae Skincare.

From humble beginnings and a disadvantaged childhood in Islington Care, Clare propelled forward with her passion for ancient medicine and love of beauty to inspire change and acceptance of aspirational Vegan and Allergy-free lifestyle choices in the mainstream market.