Louise is Breakthrough Breast Cancer’s Head of PR & New Media, overseeing all of the charity’s media and reputation work as well as its digital communications. Louise joined Breakthrough in July, 2010, having previously enjoyed a long career in entertainment PR at agencies including Feud Communications, Henry’s House and Premier PR, working on high profile film, TV and music projects. Her client list spanning 15 years has included S Club 7, Pop Idol, Big Brother, BBC One’s Spooks, Walt Disney Motion Pictures and Sony Pictures, as well as numerous other films and TV shows for the BBC, ITV and Channel 4.
Breakthrough Breast Cancer is the largest and most influential UK breast cancer charity, investing close to £53 million in ground breaking research. Its mission is to save lives by enabling improvements in breast cancer prevention, diagnosis and treatment. Breakthrough’s ultimate goal is a future free from the fear of breast cancer.