As Managing Director of Jo Hansford, Joanna is the backbone of the business. Originally trained in the family business on the salon floor, Joanna acquired a deep and innate knowledge of how hairdressing salons function at every level. In 2001, Joanna took up the reins of the business and gave flight to her exceptional acumen and commercial talent.
Joanna has worked in partnership with Jo to create and launch the award winning Jo Hansford 'Expert Colour Care' range which is now being acclaimed internationally. It has always been Joanna's mission to see the company expand, and February 2012 saw the opening of the NEW Jo Hansford salon in Mayfair.
Joanna has earned the well-deserved respect of her peers both in a business and personal capacity. She is a founding member of Modern Muse, which aims to inspire the next generation of female business leaders and entrepreneurs, by showcasing and engaging successful women from all walks of business life.
She is also instrumental in the 'Foundation India' project, pioneered by Jo and L'Oreal Professional to sponsor the winners of the L'Oreal colour trophy in India and give them an opportunity to come to London and train with the Jo Hansford team for a week once a year. Foundation India has had phenomenal success and has become a very rewarding aspect of Joanna's job.